Paperlust logo with graphical elements

Aiven for MySQL wins for Paperlust

Paperlust, an Australian online retailer, turned to Aiven after facing scalability and stability issues. Read to find out how the problem was solved!


Paperlust is a Melbourne-based company offering personalized paper products designed by Australian artists. They’ve been very successful in connecting talented designers to a global customer base through their online shop, and after facing scalability and stability issues they turned to Aiven.

Paperlust was established in 2014 in Melbourne, Australia, to encourage regional artists and offer personalized paper products to customers who appreciate beautiful design.

Paperlust exists because the founders recognized a gap in the market.

“We grew weary of watching talented designers waste time pursuing clients as potential customers waded through countless websites, searching for excellent design goods,” says Alex Boston, Co-Founder of Paperlust. “Talent was present. There was a demand. It was just necessary to build a platform that made it simple for the two to interact.”

Paperlust adds new designs for sale daily to their continually-growing product selection, and their community is flourishing. Paperlust is a part of people’s lives throughout Australia and the world as they invite party guests, send thank you notes, decorate spaces, announce births and celebrate anniversaries with Paperlust products.


  • Australian online shop faced scalability and performance issues and had a small team.
  • With Aiven for MySQL, performance issues were conquered and scalability is easy.
  • No more management overhead, not even downtime.
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