of shoppers view a brand differently after a poor search experience
Transforming shopping experiences through better data
Today’s retail journeys are characterized by their complexity and timeliness. They combine people, technology, places, and products in different ways — with each component constantly changing.
Master the intricacies of modern retail with our ebook and become more customer-centric.
We'll cover:
- Retail is in the detail: For shoppers, it’s the details and timely, accurate data that matter
- Real-time data processing: Processing data right now, not tomorrow morning
- Transforming search and discovery with AI: Help customers find what they want
- Performance: Keep your online store running at its best to meet today's shoppers’ expectations
- Experience: Get versatile, reliable, and cost-effective way to build the data services that make a tangible difference to the customer experience.
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Bad search vs. good search
When shoppers find what they want via search, they are more likely to buy
avoid websites where they have had previous search difficulties
purchased the item they were searching for with a good search experience
also buy at least one other item
It’s not just search - It’s actionable insight
Streaming services like Aiven for Apache Kafka and Aiven for Apache Flink write data about each search to an analytics system.
