Field Marketing Manager

Open source is our beating heart and it’s something that fuels our work and our culture. It’s where we began. It’s where we’ll always be. Our vision is to become the trusted open source data platform for everyone. We are a Cast of over 400 individuals (‘Crabs’) located across the globe. Why Crabs? Because we believe in thinking sideways. And right now, we’re looking for sideways-thinking Field Marketing Manager

We want to be the trusted data source data platform for everyone. But there are plenty of people out there who have not yet heard of us. And many of those who don’t yet know what we offer or what we stand for.

We therefore take marketing very seriously, and we are always on the lookout for those who have the creative, research, analytical and strategic skills to succeed. Currently, we are looking for a Field Marketing Manager

At Aiven our unwavering commitment to our customers drives every facet of our marketing strategy. We believe that a truly customer-centric approach is the key to our success. Whether we're crafting compelling digital campaigns, creating engaging content, orchestrating impactful field events, or championing brand awareness – our customers are always at the heart of our efforts. We work seamlessly with regional sales teams and local partners to ensure that our integrated approach revolves around delivering exceptional value and experiences to our customers.

Who we are

So, how do we become the trusted open source data platform for everyone? By listening closely to our customers and taking action to ensure they achieve their business goals. You see, the software we create is merely a means of delivering value. Our thinking is customer-first. That’s why our customers are at the front and center of all we do. And in the spirit of sideways thinking, we’re by their side as well. Actively helping them solve their challenges. Collaborating. Sharing. And innovating. In other words, it really isn’t just about who we are. It’s about who our customers are – and where they want to be.

Our values

We want individuals who can embody our values of ownership, courage, and openness.

What does that mean in practice?

We take ownership of the problems we solve. What we do is about improving life for our customers, enabling them to meet their goals. So we own our decisions and mistakes. Sometimes that takes courage. But we don’t falter – we take on challenges with confidence. And right at our heart is openness. We’re always open to new ideas – from wherever and whoever they come.

The Role:

• Develop and implement comprehensive field marketing strategies and campaigns to drive demand generation, pipeline acceleration, and revenue growth in the EMEA market.
• Collaborate closely with Sales, Product Marketing, Global Event and Demand Generation teams to develop integrated marketing plans aligned with sales objectives and revenue targets.
• Lead the end-to-end execution of marketing campaigns, including campaign conceptualisation, planning, execution, and measurement, applying a mix of channels such as digital, email, webinars, content marketing, and events.
• Develop and optimize account-based marketing (ABM) programs to drive engagement and conversion within target accounts, working closely with Sales to identify key accounts and develop personalized marketing strategies.
• Leverage marketing automation platforms and CRM systems to automate workflows, segment audiences, and track campaign performance, ensuring alignment with revenue goals.
• Collaborate with Product Marketing to develop compelling messaging, positioning, and sales

What We're Looking For:

• Degree in Marketing, Business Administration, or equivalent ; MBA or equivalent experience preferred.
• Proven experience in field marketing, demand generation, or related roles, preferably within the SaaS industry or technology sector.
• Deep understanding of B2B marketing principles, demand generation strategies, and revenue attribution models.
• Experience developing and driving events and integrated marketing campaigns across multiple channels, with a focus on driving measurable results and return on investment.
• Analytical skills and proficiency in marketing automation platforms (e.g., Marketo, HubSpot, or similar) and CRM systems (e.g., Salesforce) to track and measure campaign performance.
• Excellent communication skills, with the ability to collaborate effectively with cross-functional teams and influence customers at all levels of the organization.
• Strategic problem solver with the ability to translate business objectives into actionable marketing plans and initiatives.
• Analyze campaign performance metrics, track KPIs, and provide regular reporting and insights to stakeholders to optimize marketing strategies and tactics.
• Stay informed about industry trends and emerging technologies in data and AI to identify new opportunities for revenue growth and differentiation.
• Creative problem solver with a passion for innovation and a customer-centric approach to marketing.
• English is required and fluency in French would be an advantage, but not crucial.

Our Offer

If you ask us what’s the best thing about working for Aiven, many will probably say it’s the high concentration of talent from around the world that we have here. Enjoy the agile environment of a hyperscale scale-up where you can truly make an impact and have fun while at it.

We invest in you

• Participate in Aiven’s equity plan.
• With Aiven locations spanning the globe, we want all of our crabs to find the right balance with our hybrid work policy.
• Get the equipment you need to set yourself up for success.
• Step up your career game with real employer support (use one of our learning platforms, annual learning budget, and more).
• Get holistic wellbeing support through our global Employee Assistance Program.

Make a difference at Aiven

• Contribute to open source projects that you find meaningful outside of work - and get paid for it! Our Plankton program recognizes extra work to the open source ecosystem for developers and non-developers alike.
• Use up to 5 days per year to volunteer for a good cause of your choice.
• Join one of our team member resource groups - empower yourself and others in missions that resonate with you.

What else?

• Your wellbeing matters: we’ve got your wellbeing covered with private medical & dental health insurance, as well as a childbirth cash benefit.
• Need insurance? We’ve got you covered - benefit from our: Employer's liability insurance, Personal Accident, Illness & Travel Insurance, Group Life Assurance, Office Insurance, Group Income Protection and Business & Leisure Travel Accident Insurance.
• Looking after your future: benefit from our provided Pension Plan.

Amazing! What’s next?

If you think Aiven is the place for you, send us your CV and we’ll get in touch.

How to Recognise and Avoid Employment Scams

There has been a rise in fake job postings used by scammers to get personal information. Please familiarise yourself with the red flags of a potential scam.

Here at Aiven, all of our emails relating to recruitment come from an @aiven.io, @greenhouse.io or @eu.greenhouse.io domain and all of our interviews are conducted over video call or in person, our interviews will never occur over text or chat. If you’re unsure of the legitimacy of a job opportunity/offer pertaining to Aiven, please don’t hesitate to reach out to us at recruitment@aiven.io.

Equal Opportunities

Aiven provides equal employment opportunities to all qualified employees and applicants for employment without regard to age, gender identity, national or ethnic origin, religion, sexual orientation, physical and mental ability, marital and family status or without regard to any other similar personal attributes. Aiven complies with applicable local laws governing non-discrimination in employment in every location in which the company operates. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, transfer, leaves of absence, compensation, training and any other terms and conditions related to employment.

At Aiven we are committed to providing reasonable accommodations for qualified individuals with disabilities or special needs in our working environment and job application procedures. We make all reasonable accommodations for persons with disabilities or who otherwise need support to thrive in the workplace. We are committed to continuously improving workplace accessibility. There is an option to request a discussion in the application process but if you have any questions before applying please write to us at recruitment@aiven.io.